"Marketing is too important to be left to the marketing department"

I came across this link posted by an acquaintance on twitter. It is a video of a presentation done by Seth Godin. He articulates in such a fresh, fun way, how to think differently in a competitive environment where everyone is thinking the same.

It really makes you want to take a step back and look at what you're doing and how you can and should change the way you do business.

It is definitely worth the watch.